As protests erupted in cities across the U.S. in response to the May 25, 2020 death of George Floyd at the hands of police in Minneapolis, which joins a long list of such losses, and fiery demonstrations became the center of attention, there were other forms of support being deployed as well.
Companies and brands took to social media and email lists to share statements with varying levels of sincerity and candor on the topic. Many called for supporters of these protests to reconsider where they spend their dollars—in particular, how often they support Black-owned businesses. Now, in 2023, our responsibility to support Black-owned brands is as pressing as ever.
As the cofounder of Bold Xchange, an online shop that exclusively sells Black-owned brands' products, I am familiar with the concept of buying Black as a form of protest. While my team and I spend a lot of energy making the shopping experience delightful, our core mission is to aid in the growth of Black businesses, and therefore Black wealth. According to Nielsen, Black Americans have $1.4 trillion in annual buying power, a figure which underscores the force with which we could apply financial pressure on corporations that do not serve our interests. More importantly, a collective commitment to support Black businesses where possible has the power to invigorate a group that continues to be largely shut out of opportunities for growth, sustainability, and therefore long-term success.
In this way, it is the responsibility of Black Americans and our allies to support Black businesses, unlocking access to wealth, political power, and agency in a nation that has devalued Black lives and voices for too long.
Listing all the Black businesses worth supporting would require an infinite scroll, so instead, I’ll focus on some of the brands that deserve space in your kitchen—many of which I have in my own.
In addition to the brands I've chosen, the Delish team will continue to update this story.
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