17 Wine Subscriptions That Are Worth Every Penny

Firstleaf has wineries in Napa and Sonoma County, California, and more than 150,000 wine club members. Maybe the coolest part about this club? You see exactly how much you’re saving compared to buying the same bottle from a wine shop—and Firstleaf prices tend to be about half the cost of retail.

You’re matched with bottles via a quiz, which includes questions about the food and flavors you love and hate. But your curated recommendations are also based on your opinions of several mainstream wines (like Yellow Tail Pinot Grigio or Robert Mondavi Cabernet Sauvignon). Plus, new users get a six-bottle box for under $50.

When you sign up with Winc, you first complete a six-question quiz about your taste preferences (how you take your coffee, how you feel about salt, if you like citrus), which directs you to a curated trio of bottles. Every time you taste a new wine, you get the chance to rate it, which helps the company’s wine experts hone in on what you really like. Members also get discounts on singular bottles, which you can add to your monthly boxes. New members can snag four bottles for $30.

Everything on Thrive Market’s site is meant to be "clean," even the wine. You can tailor your wine haul to include bottles that are organic, pesticide-free, biodynamic, or have no added sugar or sweetener. A good jumping off point is Thrive’s curated bundles. One of them is made up of Member Favorites; one reviewer noted that these wines were a hit at a recent dinner party and paired well with their dishes. Bundles begin at $90 for six bottles.

The geniuses behind Wine of the Month Club are partly to thank for the proliferation of today’s digital wine clubs. The company has been shipping bottles since 1972. It's got a range of sizes (from two bottles every month up to 12) and a range of packages options, including classic, California, Bordeaux. As if you need even more convincing, just look at those delivery boxes. Ridiculously cool, huh? Prices start at $39 a month for two bottles.

All of the wine that’s part of this subscription box is Harry & David’s own, but it changes monthly. From January through December (or beginning whenever you opt in), you’ll get a new bottle paired with one of the gourmet food retailer’s exclusive cheeses. Think of it as your monthly excuse to throw a dinner party—or have a date night at home. Prices start at $115 for three months.

Founders Erica Davis and Catherine Carter started The Sip in an effort to make trying Champagnes a little easier and more affordable. For $55 per box, you’ll get two to three mini bottles of Champagne or sparkling wine sent to your doorstep every other month.

Many bottles will be from Champagne houses or regions you don’t know, but The Sip also includes old standbys like Veuve Clicquot and Moët. Regular subscribers earn credits to spend on full-sized bottles.

Best of all? By becoming a customer, you’re supporting a company founded on the principles of promoting diversity and women in the male-dominated wine industry.

Bright Cellars is another quiz-forward wine subscription company. You’re asked a bunch of questions, which cover everything from candy preferences to whether you prefer red or white wine. Then the algorithm chooses four bottles for you. Don't worry, you’re allowed to make some swaps.

For example, if Bright Cellars recommends a Pinot Noir that you’re just not feeling, you simply click "I don’t like Pinot Noir," and they’ll replace it with another bottle. The $90 per month price tag gets you four bottles each shipment.

Wildly popular for its meal kits, Blue Apron launched a wine subscription back in 2015. Each 500mL bottle (which is about 2/3 of a standard wine bottle and perfect for two) comes with tasting notes, pairing tips, and the story behind the blend or producer. You don’t have to buy the meal kits to purchase the wine, but it doesn’t hurt. (Those pairing tips tend to be suggested Blue Apron recipes.) Choose from all reds, all whites, or a mix. Get six bottles for $76 a month.

Wine Insiders not only has individual bottles for purchase, but also has the Wine Insiders Club. As a member, you'll get a shipment of 12 wines every 12 weeks. While you can't select which wines you receive, you have the option to choose a box of reds, whites, or a mix of both.

This subscription works a bit differently than normal wine clubs in that you’re more of an investor than a customer. When you sign up with NakedWines.com as an “angel,” you pledge to donate $40 every month to independent winemakers. As a thank you, you’re sent a free bottle from one of those winemakers. Plus, you get access to early releases and exclusive bottles. The only downside? You only get one bottle a month.

The model's conceit is that it benefits both consumers and winemakers. Consumers get high-quality bottles at cut-out-the-middleman-prices, while winemakers get to make a real living. It’s the perfect gift for the connoisseur in your life.

Pick from one of Wine Awesomeness's two wine clubs—WA Discovery Wine Club or Mates Grapes Wine Club. WA Discovery starts at $49 for 3 bottles every month and goes up to 12 bottles, while Mates Grapes is $199 for 12 bottles every three months. Bottles come with descriptions of the wine and winemaker, plus food-pairing suggestions.

There are a dozen different wine clubs you can opt into on Cellars’ site. You can choose a club that focuses on 90-point wines, imported wines, sparkling wines, sweet wines, or natural wines—the list goes on. But the customization doesn’t stop there. You can choose how many shipments you want, how often you want them (monthly, every two months, or quarterly), and when you want your subscription to begin. Prices begin at two bottles a month for $49.

The point of SommSelect is to enjoy wine selected by trained sommeliers. Helmed by Editorial Director David Lynch, a James Beard Award-winning writer and sommelier, SommSelect offers several different packages. Options include a starter pack of four bottles ($99/month), a six-bottle pack ($199/month), a six-bottle pack of only reds ($220/month), and a “Blind 6” option ($220/month) featuring six bottles wrapped in black tissue paper so you can have a blind tasting.

This NYC-based shop offers a membership that gets you a case of their most popular products for the month. Yes, it's pricey at first glance, but! Each shipment includes 12 bottles of wine valued at up to $15 a bottle, so the overall price can end up being a better deal than buying them individually at your local liquor store. Keep in mind that while Astor Wines does ship outside New York State, it's unable to deliver to certain states due to restrictive regulations.

Primalwine has one of the widest selections of natural wines available online. Through their subscription service, you can customize your packages and choose between three, six, or 12 bottles and red, white, or mixed packs. It's a great way to start learning about the natural wine trend. Prices begin at $85 for three bottles.

Every month, Verve sends you four bottles of wine for $95. Often the shipments include two bottles of red and two bottles of white, but sometimes you’ll receive a rosé or a sparkling wine instead. Bottles are selected by sommeliers and accompanied by intel on regions, producers, and food pairings.